Optimizing PPC Callout Extensions
Optimizing ad callouts can improve PPC ad text performance. Learn best practices to writing and optimizing high performing callout extensions.
View ArticleOptimizing PPC Campaigns with Experiments
Learn how to use PPC experiments to optimize the performance of your Adwords campaigns. In this dental case study we lowered our cost per conversion by 15% and improved our overall conversion rate by...
View ArticlePPC Optimization: Enhanced CPC & Maximize Clicks
In this case study we tested a low-ball ECPC Max Clicks bid strategy against Target CPA. The low-ball strategy reduced the cost per conversion by more than 35%.
View ArticlePPC Optimization: Ad Title Tweaking
Learn how small changes in ad text can make big changes in performance. By varying our Ad Title text we improved ad position from 2.4 to 1.0.
View ArticlePPC Optimization: Avoid Over Optimization
Turns out you can go too far in PPC cost optimization. Learn how to avoid the dreaded "limited" campaign status in Google Adwords.
View ArticleEffectiveness of Search Engine Marketing Channels
Digital ads will make up 50% of all ad spending by the end of 2018. This article summarizes an empirical study that ranked digital advertising channels by their effectiveness on sales. Natural SEO and...
View ArticlePPC Optimization: Excluding ZIP Codes by Income
Excluding lower income ZIP codes is a more precise way than Google's household income method. This article shows how to exclude lower income ZIP codes within your target geography in Google Ads.
View ArticleBanner Ad Study: The Female Gaze
This eye tracking study found that females pay more attention to banner ads with discounts and models.
View ArticlePPC Optimization: Localize Ad Text
Localizing ad text can boost CTR significantly. Adding some local geography to our text ads boosted CTR by over 90%.
View ArticleThe Tracker Tax: How Third Party Trackers Impact Website Speed in the United...
The use of tracking software has a significant compounding effect on website performance. In a recent tracking study, the page speed of the average top 500 website was greater than 2 times faster when...
View ArticleThird Party Services Slow Website Performance
The use of third party services is growing at a rate of nearly 42% per year. The reliance of third party services is increasing load times and performance variability across the Web.
View ArticlePPC Optimization: Dayparting Display Ads
Dayparting your PPC ads can make your campaigns more efficient. Learn how to schedule your display campaigns for the times when people are most likely to convert.
View ArticlePPC Optimization: Using Call-Only Ads in Search Campaigns
Learn how to mix call-only ads with text ads in Google Ads. Boost quality scores and leads with this PPC ad mixing technique.
View ArticlePPC Optimization: Minimize Learning Mode
By planning ahead and batching your changes, you can minimizing learning mode in Google Ads. Reducing the amount of time your campaigns are in learning mode will help you fully utilize your budget and...
View ArticlePPC Optimization: Optimizing Smart Campaigns
You can optimize Google's Smart Campaigns with the proper setup and maintenance. Start with a limited number of text ads and product or service categories and prune undesired search phrases as...
View ArticlePPC Optimization: Early Warning 2
You can get an early indication of ad performance using early warning metrics in Google Ads. Impressions Top, Absolute Top and Average Session Duration can help you triage low performing ads and boost...
View ArticlePPC Optimization: Smart Display Campaigns
Learn how to set up a smart display campaign in Google Ads. Smart display campaigns use Google's artificial intelligence to create responsive display ads on the fly using the best combination of assets.
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